"Google makes money from other people's content" Google makes money by making other people's content accessible to a wide audience in the most efficient way. I

"Google makes money from other people's content" Google makes money by making other people's content accessible to a wide audience in the most efficient way. In most cases you bypass search engines and go straight to the sites you're interested in because you have an expectation it's worth reading most of the front page and some of the individual stories. If a site cannot manage to capture a loyal audience they have no one to blame but themselves. When the user is seeking out new information with no preferred source of the content they goto search engines because they want the most relevant results. They're not interested in going to 20 or 30 individual sites and searching these little islands of information. The old media is still convinced they can be the gatekeepers of culture and information while Google focuses on giving people what they actually want. It's pretty obvious who's going to win here.