3 ms·
A good point- no matter how high quality it is, without enough advertising to establish a premium brand, hardly anyone will be willing to pay a premium price.
by krakensden 17y ago
A good point- no matter how high quality it is, without enough advertising to establish a premium brand, hardly anyone will be willing to pay a premium price.
- benatkin 17y agoAdvertising's one part to establishing a brand, but it isn't everything. Didn't the Flip video recorder take off without much advertising? (Of course it has a lot of advertising now.) I like the litl's name and website, but I'm not going to bet on whether it has broad appeal. But if it does, if it's high quality, I could see it selling well, once the price goes down a bit.