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Unfortunately, the industrial equipment to bore tiny holes in MacBooks on a production line in China didn't yet exist. Ive's team of experts eventually found a
by ghshephard 11y ago
Unfortunately, the industrial equipment to bore tiny holes in MacBooks on a production line in China didn't yet exist. Ive's team of experts eventually found a US company that made machines—at $250,000 a piece—that could be adapted to do the job. Apple got the equipment provider to sign an exclusivity deal, then proceeded to buy "hundreds of them." Within a few years, millions of Apple laptops and peripherals had a growing green light.
$25 million just so the green light can shine "through" the aluminum.