Did you finish the article? The article doesn't claim a "global truth", as you put it. Take the passage below, for example: > Yet in at least three situation

Did you finish the article? The article doesn't claim a "global truth", as you put it. Take the passage below, for example: > Yet in at least three situations, a touch of jerkiness can be helpful. The first is if your job, or some element of it, involves a series of onetime encounters in which reputational blowback has minimal effect. The second is in that evanescent moment after a group has formed but its hierarchy has not. (Think the first day of summer camp.) The third—not fully explored here, but worth mentioning—is when the group’s survival is in question, speed is essential, and a paralyzing existential doubt is in the air. It was when things got truly desperate at Apple, its market share having shrunk to 4 percent, that the board invited Steve Jobs to return (Jobs then ousted most of those who had invited him back).