They ran the million dollar challenge[1] to increase viewership, thus decreasing churn. If you could (make a case that you) consistently decrease churn then yo

They ran the million dollar challenge[1] to increase viewership, thus decreasing churn. If you could (make a case that you) consistently decrease churn then you'd pay for yourself at that rate. 1: http://www.wired.com/2012/04/netflix-prize-costs/ http://www.wired.com/2012/04/netflix-prize-costs/