In Europe consumer prices must be displayed including VAT. Example: Apple TV costs 79€, which is 65,83€ plus 20% VAT. If you're a supermarket for business (like

In Europe consumer prices must be displayed including VAT. Example: Apple TV costs 79€, which is 65,83€ plus 20% VAT. If you're a supermarket for business (like office supplies), then you might exceptionnaly be allowed to display the non-VAT price in a bigger font than the total price.