Actually guilt works as a marketing device, but only for the short term. Guilt marketing might force someone to buy a particular brand, but it doesn't change on

Actually guilt works as a marketing device, but only for the short term. Guilt marketing might force someone to buy a particular brand, but it doesn't change one's attitudes toward the brand overall. http://www.sciencedirect.com/science/article/B6V7S-45K1JKH-B6/2/6493246da0a3eb455f1ce119b9652e4a http://www.sciencedirect.com/science/article/B6V7S-45K1JKH-B... (Abstract, article behind pay-wall.)