Here the concern was that Lego would jeopardize it's brand, but they also wanted to leverage their brand to increase appeal. Were the issues you were dealing wi

Here the concern was that Lego would jeopardize it's brand, but they also wanted to leverage their brand to increase appeal. Were the issues you were dealing with similar, or of a different nature? Can you give any examples? I know little of the biotech buisiness, and I'm sure it'd be interesting.