In the end it is about content. I prefer Hulu now to Youtube, because Hulu has better content. If MS can successfully convince enough publications to allow the

In the end it is about content. I prefer Hulu now to Youtube, because Hulu has better content. If MS can successfully convince enough publications to allow them to exclusively offer their content for search, then that will take a bite out of Google. The question is, how much will it cost? The formula is pretty easy. MS will have to pay the publishers more than they are making in ad revenue from the visitors Google sends them. As a publisher, wouldn't you prefer to have $100 from microsoft to delist from google if you only get $50 from google referals?