Nothing Google does is for "users". Advertisers are Google's customers. Users are Google's product. That's mostly true, but a little too glib in some ways. The

Nothing Google does is for "users". Advertisers are Google's customers. Users are Google's product. That's mostly true, but a little too glib in some ways. Their raw material is prospective users, their salable product is actual users, and attracting and retaining those users is their manufacturing process. They absolutely do things "for users" in the same sense that an iron refinery does things "for iron ore".