Most people don't take the time to find out about anything. Just because they were born with a vote doesn't mean they care. It's a failure of people who do care

Most people don't take the time to find out about anything. Just because they were born with a vote doesn't mean they care. It's a failure of people who do care to inform the ones who don't. It may not be the "morally correct" failing, but you're never going to win that battle, whereas you might get a beachhead with proper outreach.