Have you done user-testing? I haven't but I've seen non-nerds get irritated by popups. Heck, given that their primary complaint about computers is that they're

Have you done user-testing? I haven't but I've seen non-nerds get irritated by popups. Heck, given that their primary complaint about computers is that they're confusing, the last thing they want is for popups to confuse them further. [EDIT] Here's a study that agrees with me: http://www.nngroup.com/articles/most-hated-advertising-techniques/ http://www.nngroup.com/articles/most-hated-advertising-techn... I can't find the actual source, though, if a source even exists.