People have been mildy annoyed by adverts for decades: TV Commercials. Just because it's mildly annoying, doesn't make them any less effective either. There wo

People have been mildy annoyed by adverts for decades: TV Commercials. Just because it's mildly annoying, doesn't make them any less effective either. There wouldn't be millions spent on Super Bowl slots if they weren't effective (although the SB is an outlier with regards to adverts). Except for really bad popups, I can find an x, click it and move on - or ever so occasionally actually sign up for something... It hasn't been until recently that you could timeshift or torrent TV shows consistently to not see the commercials. They do show that mildly annoying can still be effective and profitable.