>Come on. It's Sweden. It's IKEA. I think most Swedes have heard of IKEA by now Basic rule of advertising, repetition means reinforcement. Also even if they of

>Come on. It's Sweden. It's IKEA. I think most Swedes have heard of IKEA by now Basic rule of advertising, repetition means reinforcement. Also even if they of course knew about the brand, now they saw products they might not have seen before.