As I wrote "That's seems like needlessly negative views towards an admittedly small portion of the population, when the point is mostly to just start doing real

As I wrote "That's seems like needlessly negative views towards an admittedly small portion of the population, when the point is mostly to just start doing real things, and nothing to do with actual clothes." The context of the story is that one should wear clothes in real life. Otherwise the underlying analogy doesn't make sense. Also, regarding "Not sure why it’s called going viral, it should be going exponential, lol!". The assumption is that the dynamics of how they spread is similar to model of population growth for viruses, bacteria, etc. These follow a logistic function - a sigmoid or 's' curve. Early on the growth appears exponential, but at some point it flattens out. After all, there are only about 7 billion people in the world, which sets a hard upper limit.