I don't know what you've read about Yelp, but they certainly are not a model of credibility. Between rampant self-reviews (restaurateurs have been caught using

I don't know what you've read about Yelp, but they certainly are not a model of credibility. Between rampant self-reviews (restaurateurs have been caught using dozens of fake accounts to give themselves glowing endorsements) and their protection racket sales tactic,s Yelp is no more credible than the customer testimonials in every PR article. Any advantages that could possibly come from the reviews being on a third-party site are outweighed tenfold by the inconvenience of having to go there.