I am neither a sailor nor into classic cars but I refer to all boats and all vehicles (not just ones I own or feel affinity towards) as "she." Always, always, a

I am neither a sailor nor into classic cars but I refer to all boats and all vehicles (not just ones I own or feel affinity towards) as "she." Always, always, always. "She's my baby" is a common expression for anything that you value highly - I could totally see someone referring to their company with female pronouns. Feels very natural to my ear.