About the Coke analogy: everybody loves Coke A Cola, Santa Claus, polar bears, summertime, Perfect harmony, cans with your name on it, it's the greatest brand n

About the Coke analogy: everybody loves Coke A Cola, Santa Claus, polar bears, summertime, Perfect harmony, cans with your name on it, it's the greatest brand name in the world. Facebook is creepy, most people hate it and hate themselves for using it. Everybody knows somebody who lost friends because of it, or who broke up or got divorced. It's supposedly cited in one out of seven divorce cases. In terms of branding it's pretty toxic. I don't know how long it will be around, probably for a while (if you run Facebook and Snapchat through Google trends Snapchat barely registers) but brand loyalty isn't going to keep it afloat.