I have a love hate relationship with amazon and this is just making it worse. As a customer, this is amazing service. Sometimes I pay a bit more at amazon just

I have a love hate relationship with amazon and this is just making it worse. As a customer, this is amazing service. Sometimes I pay a bit more at amazon just for speedy delivery (it is a trade off you need to balance). And for a lot of things the selection is amazing. As someone who runs a small business that has to ship products, amazon continues to raise the bar to a level/place that we just cannot meet. Our timelines for delivery and shipping costs are "out in front" and I can assure you that in setting that expectation we are deterring some customers from purchasing. To that end, we are investing in tools to be more high touch and high engagement, our margins are such that we are able to do that but a lot of other small player simply do not have that ability.