Conversion is not based simply on an ad and a buy button. Consumers like to read reviews, price shop, check out images, specs, have questions answered, etc. How

Conversion is not based simply on an ad and a buy button. Consumers like to read reviews, price shop, check out images, specs, have questions answered, etc. How is a 3 line ad supposed to compress all that? By adding a buy button?!! This will most likely go the way of google wallet