You're taking a pretty shallow side in a battle that has been raging in art for centuries. Particularly in the Twentieth Century, a lot of artists forged styles

You're taking a pretty shallow side in a battle that has been raging in art for centuries. Particularly in the Twentieth Century, a lot of artists forged styles that were specifically and intentionally devoid of content – see abstract expressionism. Even before that, the 19th Century saw the same argument take place in music, with the Brahms vs. Wagner debate. In my opinion, you have it pretty much backwards. Ideas matter much less in art than representation. A great idea poorly executed is not good art. Just like a startup.