Yes, somewhat. Anything shareable. The major point would be the github-like financing model: It's not the individual users that pay for the service by enabling

Yes, somewhat. Anything shareable. The major point would be the github-like financing model: It's not the individual users that pay for the service by enabling targeted ads but companies that want to get in contact with potential customers on their page. It seems like a minor difference but would have quite strong effects on user privacy - there would not be a need for ever more tracking of every online activity.