Yes, Facebook is realizing this and that's why they're doing these rounds of purchases rather than trying to build something own and extend Facebook.com. Ironic

Yes, Facebook is realizing this and that's why they're doing these rounds of purchases rather than trying to build something own and extend Facebook.com. Ironically enough, I don't think they always prefer to strengthen their own brand because they understand the psychology behind end user decisions. Thinking of it, it's interesting how long ago Facebook last changed functionality-wise. I don't like them that much, but I do think Facebook does a decent job of predicting trends. That's also why I think we'll have Facebook around for a long time. In a few years, people may not even think of that they're using Facebook services since they've further specialized and added various apps, all under the Facebook umbrella but only on the back end. I think Facebook is even on their way of breaking out the friend contacts part from their main site, with Messenger.com now an own website, and other Messenger platform changes like games. I think that where Facebook wants to go is to no longer require any user to actually use Facebook to stay in touch (we now have Messenger, Groups, Snapchat, Instagram), so that Facebook only becomes a place that pulls them all together (except for sensitive users like youth who don't want Snapchat to get involved with parents). For those who fancy that.