3 ms·

Don't chase coverage. Chase customers. I need to take this advice myself.

• keesj 11y ago
  Agreed. That said, the right coverage can get you customers. You just need to be strategic about which media outlets you reach out to. I'd definitely would not recommend to reach out to all 300+ media outlets. Next step for the site will be to allow you to filter it by type of audience, so if you're building a game for example you'd just see the gaming publications. Etc. Disclosure: I'm the creator of Submit.co
• jkaljundi 11y ago
  There is a difference between outside sales, inside sales and touchless sales. For a reason.
• tomasien 11y ago
  I agree but at launch, I think it's good to take some time to chase coverage and then stop. Here's why: - Search results. People will google your company, and if you lay some nice groundwork at launch, there will be descriptive google results from publications that the user has at least somewhat heard of. SEO doesn't hurt - Logos. It's proven that having a few "as seen in" logos on your website sets yourself apart from the average SaaS/app people find. There's so much junk, it's nice to easily be able to set yourself apart as at least a mildly serious thing. - The "Oh I've heard of them" effect- if enough people see your launch, there are now a lot of people in various networks who will say "oh I've heard of them" or "oh have you heard of?" when people are describing problems. This has an effect later on. It's good to get these things out of the way, put some logos on your website, and establish yourself early as "not just another weekend side project" and put yourself into another tier in the users' mind. After that's done, be done with it - handle the leads that come in, get good feedback, go back to work and go find your actual customers where they actually are.