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Come on. It's Sweden. It's IKEA. I think most Swedes have heard of IKEA by now and would be aware if a new IKEA was opening in the vicinity. And Malmo is not ex
by stevoski 17y ago
Come on. It's Sweden. It's IKEA. I think most Swedes have heard of IKEA by now and would be aware if a new IKEA was opening in the vicinity. And Malmo is not exactly a tiny, unknown backwater. They've probably had IKEA in Malmo for decades.
I suspect the Facebook campaign was novel but not a brilliant runaway success, as measured by an increase is sales.
- wgren 17y ago>Come on. It's Sweden. It's IKEA. I think most Swedes have heard of IKEA by now Basic rule of advertising, repetition means reinforcement. Also even if they of course knew about the brand, now they saw products they might not have seen before.
- erikstarck 17y agoJust FYI: IKEA has been in Malmö since probably the 70s but they recently moved to a larger store (the second largest IKEA store in the world I think) closer to Copenhagen.