Well, there's "monetize" and there's "make a profit". There are plenty of critical-mass consumer audience companies that failed to make a profit, some are aliv

Well, there's "monetize" and there's "make a profit". There are plenty of critical-mass consumer audience companies that failed to make a profit, some are alive only by leeching off parents, some died. I mean, are the following companies successes or failures? Reddit, Digg, Foursquare, ICQ, Instagram, Youtube, MySpace, Tumblr, Napster, Chatroulette And they're the ones I can think of off the top of my head. One could argue that Snapchat is the epitome of a fad product that should sell to a Yahoo to 'monetize'.