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$7m to optimise for more referrals? BTW, my original comment was not 'what idiots' it was, 'I wonder what they need all that money for?' If they are going to s
by netcan 17y ago
$7m to optimise for more referrals?
BTW, my original comment was not 'what idiots' it was, 'I wonder what they need all that money for?' If they are going to spend it all on split testing their 'refer a friend' system, well that is something of a wonder.
- ssharp 17y agoWhile I'm sure buying online ads will be a large part of their strategy, they may be using this money to start experimenting with other forms of advertising: magazine, radio, etc. I'd assume they are also ramping up to a more aggressive corporate sales strategy.
- netcan 17y agoLet me see what we have on this post so far as ideas: - adwords - Advertising experiments - a/b teting ($7m in split testing. Wow!) - Engineering. Go past just file syncing (uuilly) - corporate sales Each one of these is interesting in a way. I honestly don't think that the first three are likely. The last 2 are a strategic change of direction.