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Ad blocking software has figured out native content
- jameshart 11y agoHeadline vastly overstates the case. Most of the article is about the prevalence of adblocking in general and the publishing industry's state of denial about it, which may or may not be the case. Regarding ad blocking of native advertising, however, the article only has this to say: "But ABP’s engineers found a way to spot and remove any phrase like “sponsored content” or “sponsored by.” This creates pernicious side-effects, as the user won’t be able to distinguish between commercial and legitimate editorial content on websites." That doesn't seem like a capability to 'block' advertorial content, so much as screw with sites for no reason...