The quote should have stated "largest single source" rather the "single largest source". And note that the quote says "SOURCE of advertising revenue", not "vie

The quote should have stated "largest single source" rather the "single largest source". And note that the quote says "SOURCE of advertising revenue", not "viewership". It's not so hard to believe, given that a lot of the multi-nationals that advertise aggressively in FIFA are American-held... Americans don't have to like football to believe that advertising during the world cup could be profitable...