>The site receives 1.5 million regular monthly visitors I have a friend who runs his own blog about movies, pulls about 1.5-1.7M monthly uniques. He has two wr

>The site receives 1.5 million regular monthly visitors I have a friend who runs his own blog about movies, pulls about 1.5-1.7M monthly uniques. He has two writers and himself cranking on this thing. For comparison Recode apparently has 44 employees, that's REALLY expensive. I understand they have events and likely a higher opportunity for monetization with their credibility but the math simply doesn't add up no matter how you slice it on that one.