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I think it goes to show you how important a brand can be. I wonder how much audience they lost moving from the AllThingsD to ReCode brand. Seems like a good mo
by wiremine 11y ago
I think it goes to show you how important a brand can be. I wonder how much audience they lost moving from the AllThingsD to ReCode brand.
Seems like a good move for Vox to jump on this, too.
- taylorbuley 11y agoCrazily, Allthingsd.com has been seeing traffic rise https://siteanalytics.compete.com/allthingsd.com/#.VWT26mRVhHx https://siteanalytics.compete.com/allthingsd.com/#.VWT26mRVh...
- Encosia 11y agoCompete's data is almost totally useless in my experience. Just look at what they show for my site right now (a similar growth pattern): https://siteanalytics.compete.com/encosia.com/ https://siteanalytics.compete.com/encosia.com/ Here's my actual data from Google Analytics over the same period: http://encosia.com/i/encosia-unique-users/ http://encosia.com/i/encosia-unique-users/
- taylorbuley 11y agoCompete uses an ISP-level packet-inspection appliance, I believe, and this shoulder-surfing is to me more buyable than a panel-based approach. Similar problems with a small sample size, but not subject to as many biases as self-reported data.
- Encosia 11y agoI understand how Compete works. I'm just showing you one immediate example of how comically wrong their data often is, both in absolute value and in misreporting trends. This has always been my experience with their data on both small and large sites, unless you use their paid product that allows you to self-report. Kind of reminiscent of BBB/DUNs/Yelp type protection rackets actually.