4 ms·

I dunno man... Facebook (and Instagram), Twitter, Linkedin all seem to be doing alright with that plan.

paulhauggis 11y ago
I will go down the list: Demographics: Facebook: Everybody (my parents are on Facebook) Instagram: Same as above Twitter: Professionals, businesses, everybody Linkedin: Professionals of all ages. They also make money through recruiters and anyone else interested potential employees Here is a breakdown: http://www.pewinternet.org/2015/01/09/demographics-of-key-social-networking-platforms-2/ http://www.pewinternet.org/2015/01/09/demographics-of-key-so... Teenagers and Students mostly use snapchat. Unless they can break out of this demographic (which all of the above were able to do), they will have a very difficult time making money. Chat is historically very difficult to monetize. I'm not sure if you are old enough to remember ICQ messenger. It was the #1 app download on Cnet and I think they hit 1 billion downloads. Since they never had a business plan in the beginning, they scrambled to come up with a way to make money like charging for a pro account and some advertising. It eventually limped along until AOL purchased it in 2001: http://news.cnet.com/AOL-acquires-instant-message-firm/2100-1001_3-212004.html http://news.cnet.com/AOL-acquires-instant-message-firm/2100-... That is a way for Snapchat to make money: getting purchased by a bigger company that will use it as part of their eco-system.
- x0x0 11y ago
  who used fb 6-8 years ago? teenagers and students. snapchat also is well-placed to take advantage of our newfound awareness, particularly post-fappening, of just how much it sucks to have picks of your tits/dick or a video of you masturbating shared with the world. That's their in -- sext your partner -- and then they pick up a bunch more usage amongst your friend pool. My guess is snapchat could do alright with advertising if they could do enough machine learning to figure out brand safety. Maybe it wouldn't make them a $100B company, but a billion or two in revenue from an app used 30 times a day by a lot of people seems pretty doable.
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I will go down the list: Demographics: Facebook: Everybody (my parents are on Facebook) Instagram: Same as above Twitter: Professionals, businesses, everybody Linkedin: Professionals of all ages. They also make money through recruiters and anyone else interested potential employees Here is a breakdown: http://www.pewinternet.org/2015/01/09/demographics-of-key-social-networking-platforms-2/ http://www.pewinternet.org/2015/01/09/demographics-of-key-so... Teenagers and Students mostly use snapchat. Unless they can break out of this demographic (which all of the above were able to do), they will have a very difficult time making money. Chat is historically very difficult to monetize. I'm not sure if you are old enough to remember ICQ messenger. It was the #1 app download on Cnet and I think they hit 1 billion downloads. Since they never had a business plan in the beginning, they scrambled to come up with a way to make money like charging for a pro account and some advertising. It eventually limped along until AOL purchased it in 2001: http://news.cnet.com/AOL-acquires-instant-message-firm/2100-1001_3-212004.html http://news.cnet.com/AOL-acquires-instant-message-firm/2100-... That is a way for Snapchat to make money: getting purchased by a bigger company that will use it as part of their eco-system.

x0x0 11y ago
who used fb 6-8 years ago? teenagers and students. snapchat also is well-placed to take advantage of our newfound awareness, particularly post-fappening, of just how much it sucks to have picks of your tits/dick or a video of you masturbating shared with the world. That's their in -- sext your partner -- and then they pick up a bunch more usage amongst your friend pool. My guess is snapchat could do alright with advertising if they could do enough machine learning to figure out brand safety. Maybe it wouldn't make them a $100B company, but a billion or two in revenue from an app used 30 times a day by a lot of people seems pretty doable.
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