TLDR summary: “Evan views advertising as a product, while most Internet founders view advertising as a necessary evil.” Snapchat may have overestimated the pu

TLDR summary: “Evan views advertising as a product, while most Internet founders view advertising as a necessary evil.” Snapchat may have overestimated the pull it has with advertisers. It started its program by charging about $100 per 1,000 views, or more than $750,000 for a day-long campaign, more than double the rates of YouTube or Hulu. Other companies have balked at ponying up for ads on a service that still lacks some of the basic targeting and measurement tools now standard in digital advertising. This month the company announced it would start to charge $20 per 1,000 views. The company declined to say where prices started.