The title is misleading. He doesn't reveal any secret plans here, he simply "reveals" that he plans to turn it into a real business. Not exactly newsworthy.

The title is misleading. He doesn't reveal any secret plans here, he simply "reveals" that he plans to turn it into a real business. Not exactly newsworthy. tl;dr: Evan Spiegel stole an idea for disappearing photos from a frat brother and hit the viral lottery with it. He now hopes to monetize without alienating his large and fickle userbase, but advertisers are thus far unimpressed with the results.