4 ms·
Sure. With adwords you can know the COC. But not with referrals.
by netcan 17y ago
Sure. With adwords you can know the COC. But not with referrals.
- qeorge 17y agoPerhaps not, but you can calculate the chance that a given customer will refer a friend, and factor that into their lifetime value. Even more interesting, you can see which actions are predictive of referring friends (e.g., leaving a comment on the suggested features list). You can use the same strategy to predict the conversion rate from free to paid.
- jfarmer 17y agoA referral effectively reduces the cost of acquisition, and you can calculate the extent to which it does that. http://20bits.com/articles/almost-viral-a-hybrid-acquisition-strategy/ http://20bits.com/articles/almost-viral-a-hybrid-acquisition...