At a high level, we have a younger generation (currently in their 20's) who have grown up with video games and the Internet. They have spent countless hours pla

At a high level, we have a younger generation (currently in their 20's) who have grown up with video games and the Internet. They have spent countless hours playing anything from Donkey Kong to Call of Duty, which exposed them to this culture. This is the first generation to experience this en masse, and they are the right demographic to target since they may become lifetime customers.