I suspect that this has more to do with hiding his compensation than anything else. They want to keep his compensation private to prevent competitors from tryin

I suspect that this has more to do with hiding his compensation than anything else. They want to keep his compensation private to prevent competitors from trying to poach him. (It makes it harder if they don't have that information.) The SEC requires companies list the compensation of their top 5 executives. By naming him Chief of Design it is easier for them to keep his pay private.