I'm not sure what to make of that. Hulu is still alive, though I know for a while there, they almost weren't. Everyone I know who ever used Hulu mentions nothin

I'm not sure what to make of that. Hulu is still alive, though I know for a while there, they almost weren't. Everyone I know who ever used Hulu mentions nothing about the service except how bad the ads were. And there's never been anything that I could only get through Hulu that I couldn't just buy on iTunes/Amazon or watch on Netflix. And on top of it, you're paying to watch ads. I'll never go with that model if I can help it. If ads do start becoming native content, the blockers will find other ways around them, possibly even resorting to crowdsourcing. Worst case, they can figure out what content is the same on different users machines and block anything that's not the same (at least for textual stuff). I just don't see ads winning this arms race in the long run.