If you genuinely get into an arms race between adblockers and ad publishers, all of the incentives are set up for the publishers to win. Right now they're not

If you genuinely get into an arms race between adblockers and ad publishers, all of the incentives are set up for the publishers to win. Right now they're not even really fighting, because that would mean acknowledging it as a problem. But if everyone's business model is riding on it, there's no reason why we couldn't go to the Bad Old Days of intricately tiled pre-rendered images, or client-side-rendered obfuscated layouts the adblockers can't reliably parse.