The conclusion of the article is questionable, it seems more likely that ad blocking is about to become ineffective. Everything is moving to mobile, where Googl

The conclusion of the article is questionable, it seems more likely that ad blocking is about to become ineffective. Everything is moving to mobile, where Google/Apple have much more control of the platform and make it difficult or impossible to install ad blockers, particularly those that block ads in apps. Second even where solutions to app ads exist (AdAway on Android) they are ineffective on in-stream advertising, which seems to be coming to dominate. There doesn't seem to be a way to block Twitter's promoted tweets in the Twitter app for example.