> It's an arms race with a very easy to predict winner. Any scheme to force users to see ads is likely going to conform very closely to the precedent set by DRM

> It's an arms race with a very easy to predict winner. Any scheme to force users to see ads is likely going to conform very closely to the precedent set by DRM. e.g. MPAA and RIAA vs fair-use and content sharing. A few 9-to-5 corps don't have a hope in hell of building something that will thwart everyone who hates advertising. That doesn't bode well for adblockers, then. DRM has been incredibly successful at (a) acclimating consumers to the idea that they can't own digital goods[0], even the ones that they have purchased; and (b) stifling innovation in the music industry for the last 15 years[1]. The status quo is that users have both the right and the ability to block ads. (The only missing piece is the knowledge or awareness of how to do so). In a DMCA-like situation, I can't see how things would realistically change for consumers for the better. [0] https://news.ycombinator.com/item?id=9414211 https://news.ycombinator.com/item?id=9414211 [1] Spotify doesn't count, since it's partially owned by the record labels. So the last major leap forward was.... iTunes? That was 2001.