I appreciate on the one hand, that sites need to make money, and ads are a way to make money. And For some sites, it is really the right business model for them

I appreciate on the one hand, that sites need to make money, and ads are a way to make money. And For some sites, it is really the right business model for them. On the other hand, I truly, truly hate ads. There is probably nothing that I hate more than ads. I admit, it's unreasonable. And the reason why is simple: 99 times out of 100, it's either dumb, annoying, or entirely irrelevant to me. Usually all 3. But therin is an issue: companies like verizon, esurance, geico and what have you are the ones with the budgets, and they don't want you to forget about them. They can afford to advertise on many sites and its not much risk for them; they'll still make a profit this year. But the ones that are interesting and worthwhile are more likely to be the ones that can't risk much in advertising. And that's what it is, at least for me. Show me ads that I'll actually care about, that are respectful, and possibly entertaining, and I'll happily turn off adblock. Duh. But really it just takes one bad ad to ruin it for me, and few sites seem willing to hardline against advertisers.