I don't know about the image of uber-hacker, but it would be fair to say that he's been seen as a very good marketer---both of BCC and his own skillset. Those

I don't know about the image of uber-hacker, but it would be fair to say that he's been seen as a very good marketer---both of BCC and his own skillset. Those skills are clearly that which people envy, even though it's not hacking.