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Guerrilla Marketing + Lost and Found = Light Bulb (good startup marketing idea)
- dcurtis 19y agoSo that makes this guerrilla guerrilla marketing?
- transburgh 19y agoGuerrilla marketing is an unconventional way of promoting on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. I would say that the example is guerrilla marketing.
- dcurtis 19y agoYeah, but they're marketing the product by marketing the guerrilla marketing. That makes it guerrilla guerrilla marketing.
- transburgh 19y agoI see your point. True.
- gabeisbored 19y agoTrans just sent me a link to this thread... is that guerrilla guerrilla guerrilla marketing?
- euccastro 19y agoYou mean guerrilla marketing marketing?
- alaskamiller 19y agoHi. I'm going to stick this sticker on everything I see. You, by default, will see the stickers. I will now call myself a guerrilla marketing guru. Pay me on the way out, but not before I stick this sticker on you.
- zach 19y agoI was disappointed by the lack of actual Blub. This is News.YC after all. Sorry to be a typo totalitarian.
- pg 19y agoYeah, I thought this was going to be an article about creating a lightweight language...
- damienkatz 19y agoWhat's it doing is abusing a useful social system where lost articles are returned to owners. It's not guerilla marketing, it's spamming.
- gabeisbored 19y agoShow me any example of "guerrilla marketing" that doesn't take advantage of some system. That's what makes it "guerrilla". This example is no less guerrilla than SPAM itself.
- euccastro 19y agoI'd assume guerrilla marketing should add some value to the message, thus helping it stick: it either makes you think, surprises you, or entertains you. Sending this to news.yc or anywhere else where marketing is a hot topic might- barely- qualify, because of the meta discussion it generates. The described trick itself is just plain spam.