It's very fair, if your company similarly does a poor job of highlighting benefits of purchasing your product it will similarly be killed in the market. Negoti

It's very fair, if your company similarly does a poor job of highlighting benefits of purchasing your product it will similarly be killed in the market. Negotiation is primarily about your value prop. Workers who understand this ensure they are contributing the most to the bottom line of the company and have the data to back it up. Changing the color of buttons,etc generally adds far more to the bottom line than making the code run a little bit faster / use less hardware. (obviously there are exceptions, but you can only cut costs to zero where as revenue can grow infinitely) eg. I bet the invention of the Like button vastly outweighs the invention of HVVM for FB in terms of adding to the bottom line.