When it comes to releasing products, the toughest lesson to learn is to "Go Early, Go Ugly." Most first-time entrepreneurs prefer the opposite because their DNA

When it comes to releasing products, the toughest lesson to learn is to "Go Early, Go Ugly." Most first-time entrepreneurs prefer the opposite because their DNA is to avoid rejection. Their primary focus is to seek validation, from their peers and from their mentors (in time also from their customers). In their mind, rejection is merely an undesirable outcome, which they unfortunately tend to take very personally because they think of it as a failure and a painful reminder to be more prepared the next time around. So they naturally prefer to get their product as perfect as possible. But rejection is NOT a failure. We don’t learn much from positive feedback. We learn a whole lot more from negative feedback. Entrepreneurs who avoid rejection are essentially depriving themselves of important “learning moments”. It's like learning how to sail, you don't start learning until you start to get wet. It seems obvious but for me, it was a tough lesson to learn. Good luck, everyone.