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Twitter Launching Paid Business Accounts
- dpcan 17y agoBingo. Access to stats and a "verified" marker would be huge for businesses. I just hope they don't have "levels" of paid accounts based on followers for example. A single $20-$50 per year would make sense to me. But I imagine whichever route they choose, and no matter what cost, they'll sell anyway.
- tsestrich 17y agoI'm just thinking that for any larger company (think Fortune 500), $20-$25 would be a rounding error. I bet they'll charge their premium accounts significantly more ($hundreds at least). Their "analytics" would have to be pretty kick ass though for any company to take the next step and pay for the service. I think the key part of it is the "verified" part of the deal.
- tptacek 17y agoThey could provide a single PHP+ImageMagick bar chart and if the "analytics" shaved 15 minutes a week off some marcom person's workload, it would be worth thousands of dollars. #1 rule of startup pricing: CHARGE MORE.
- InclinedPlane 17y ago<i>"#1 rule of startup pricing: CHARGE MORE."</i> Exactly. There's no reason why the paid twitter business accounts should be priced at the $20/mo. level. Maybe for verification alone that makes sense, but twitter could easily charge $100/mo. or more.
- patio11 17y agoI totally agree with you. I think Twitter is basing the pricing decision off avoiding blowback from charging $1,000 a month from the people who will under no circumstances pay Twitter so much as $2 a month.
- redorb 17y agoMy first thought is that pricing should based on the number of followers; 0 - 999= $9/mo 1k-10k = $29/mo 10-20k = $39/mo 21-30k = $49/mo 31k-50k = $59/mo 51k-100k = $79/mo 100.01k-300k = $129/mo 300.01k-1mm = $259/mo
- pinstriped_dude 17y agoFor Dell with $60B in revenue, $50/year would be 0.000000083 % of annual revenue. You cannot call it a "rounding error". You need to invent a new term to describe the negligibility of that fraction.
- pinstriped_dude 17y agoHuh?! I used to pay Yahoo Mail ~$20/year just so that I dint have to see banner ads on the right hand side (This was before GMail became my primary email). For the value that Twitter Business Accounts will provide to businesses, a basic fee of hundred of dollars per month sounds reasonable, and then added features could cost extra. I know I would pay if I were a Dell or a JetBlue.
- tptacek 17y agoThis is a very good idea. I've already noticed small businesses messaging me back when I mention their services and products; clearly, they're taking some time out of their day to manage their Twitter reputation. Given the breadth of different companies I know have been involved with Twitter (from small local restuarants to boutique culinary appliance manufacturers to Comcast), there must be thousands of companies who would pay for this service, especially if Twitter can lower the barrier to entry for them and provide metrics so that company Twitter advocates can gin up some kind of ROI.
- dabent 17y agoIt seems like Twitter is beating GetSatisfaction at its own game.
- staunch 17y agoCould probably take Yelp's business too. I know I'm much more likely to Tweet about something than write a review on Yelp.
- tptacek 17y agoCouldn't happen to a nicer couple of companies.
- boundlessdreamz 17y agoWas this sarcastic? Honestly I have no idea about these two except that Getsatisfaction got some bad press from 37signals etc.
- tptacek 17y agoNo, it wasn't. Both companies make money by harnessing unpaid volunteers and using their work to prey on small businesses.
- neovive 17y agoI'm assuming Twitter will design a way to charge large companies significantly higher fees and less for small companies and startups.
- deleted 17y ago[deleted]
- sjs382 17y agoIf it weren't for the char limit, I'd never have started using twitter. Don't know if I would stop if it went away, though. Brevity is key.
- BRadmin 17y ago"Twitter, which is valued at around $1 billion, has yet to settle on a business model for the service..."
- trafficlight 17y agoYes, the irony is thick.
- deleted 17y ago[deleted]