I think the takeaway from this is that people associate "odd" fonts with different things (but rarely professionalism), which makes them scary to use in a profe

I think the takeaway from this is that people associate "odd" fonts with different things (but rarely professionalism), which makes them scary to use in a professional context. Similar to how most of us are "afraid" of wasps because we've had previous bad experiences with them, most people have experienced out of the normal fonts in the wild, but most often in a joke, or on a bad internet site. This previous experience, like the wasp, is taken with us subliminally to the next time we see the font. Standard fonts exist because if you use them everywhere, users are forced to evaluate the content, and not the font. Speaking of bad experiences though, I tend to avoid Betteridge's[0] too. [0] http://en.wikipedia.org/wiki/Betteridge%27s_law_of_headlines http://en.wikipedia.org/wiki/Betteridge%27s_law_of_headlines