With meal replacements, convenience is the killer feature. Buying whey protein, some oil, and a multivitamin is undoubtedly cheaper, but there's the non-negligi

With meal replacements, convenience is the killer feature. Buying whey protein, some oil, and a multivitamin is undoubtedly cheaper, but there's the non-negligible overhead of purchasing the ingredients (instead of just a Soylent subscription), and measuring ingredients for every serving.