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yeah I understand that, but the thing is that Mint didn't really have competition when they started. So they wrote their own ticket. If you try to go after Min
by vaksel 17y ago
yeah I understand that, but the thing is that Mint didn't really have competition when they started. So they wrote their own ticket.
If you try to go after Mint now, coming out with just one bank and a crappy design won't get you anywhere.
Sure you can release, but you won't get the right level of adoption, until you catch up to your competitors.
- aberman 17y agoSo maybe the point is to find a small enough niche where you have little competition, and build something that fills that tiny niche/solves that core problem very well (and nothing more). And you can expand from there with features, etc. to build a big company? I don't know, but that makes a lot of sense to me...
- chris100 17y agoYou are 100% correct and 100% wrong. Before Mint existed, it felt crazy to try to compete against personal finance software. Intuit Quicken, they had a laundry list of features. Somehow, someone saw a niche that this gigantic tools failed to address. The beauty of the startup is that if you focus on the right micro-segment (aka a niche), you can grow very quickly and eventually topple the incumbent Goliaths.